December 20, 2009

When product segmentation goes to pot.

There’s a saying that an interface portrays the organization that created it. When I see a product menu like the one above, I realize that UX or IA expertise only go so far in solving this kind of marketing / product management disaster. This problem extends down into the business strategy and culture.

Notice the “Which LogMeIn product is right for you”? That’s a band-aid, trying unsuccessfully to clot the hemorrhage of product segmentation and cutesy marketing-ese.